building something you’re excited to come home to

on coming home, momentum, and building something that lasts

Feb 11, 2026

I landed just after midnight last night from cape town.

11 hours in the air, 1 seriously overweight suitcase, brain slightly foggy. I’d been away for a month working abroad - a gift.

and this morning I woke up genuinely excited.

for rain.
for my own bed.
for walking to my local coffee shop and ordering the same thing I always order.

I text my fiancé on the way there “walking to get a coffee 😍😍 !!” and he replied,
“I feel so depressed.”

which made me laugh bc how can two people get off the same flight and feel completely different about coming home?

I was buzzing to do the most mundane things in the world.

walk around my local park.
go to my gym.
sit at my desk.
see the team tomorrow and hear everything in person.

working away gives me clarity. coming home gives me energy.

working abroad always gives me space.

I’m more disciplined with my hours. I zoom out properly. I think more strategically. I’m less reactive.

and tbh, I neeeeed that distance sometimes.

because when I’m in london, I am full throttle.

12 hour days creep in. momentum builds. I love being in it.

so physically removing myself from the business forces perspective.

I’ve figured out that the real test isn’t whether your business survives while you’re away. It’s whether it thrives and this month, it did.

✨strategy season is underway.
✨the team are fully settled into their promoted roles from last year.
✨spirits are high (from what i’m hearing).
✨wider projects are moving behind the scenes.
✨we’re about to open our books for new talent… (you can apply here)

and I wasn’t glued to my inbox making it happen.

ultimately a business is only valuable if the founder can remove themselves from it and lead. for a long time, that’s been the goal at tbh - clear roles, real ownership, proper systems, bringing in support so I’m not reacting all day and can be proactive.

this month felt like proof that it’s working.

the team are incredible.
the business is robust.
and I don’t need to be in every room at all times.

I’m really proud of that.

something else I noticed…

while I was away, I grew 3,500 followers from one reel.

when we broke down the audience, it was almost neatly split between creators and founders.

strange bc I’d always assumed it was mostly creators.

but it makes sense. I’m obsessed with the creator industry - that won’t change, but I’m equally obsessed with building.

leading a team.
designing a business that actually works.
creating roles where people feel stretched but supported.

a lot of my job now isn’t working on each individual talent strategy… bc my team has that covered 🤝

It’s looking after the people who look after the talent - providing clear direction, making sure across the roster we’re moving fast, ahead of the curve, and jumping on things before anyone else does.

so maybe you’re not just here for creator chat?? maybe you’re here for the building bit too and I love that 🎀

the tension: pace

there’s always a small tension when I come home.

because I do love ambition.
I love deep work.
I love momentum.

but going away reminds me that acceleration should be a choice, not a default.

coming back this time doesn’t feel like slipping into overwork it feels like choosing to press go… and be srrrsly excited about it.

not to be dramatic but… the real flex isn’t working abroad… it’s building a life you’re excited to come back to.

✨creating a team that doesn’t need you in every room.
✨designing a business that grows when you’re not watching.
✨romanticising your rainy city and actually meaning it.

If you’re building something right now as a creator, a founder, or both - I hope you’re building something you want to return to.

even when it’s grey

(especially when it’s grey)

see you next week 🎀🪩

verity x